NetWellness was
one of the country's first consumer health Web sites. It began in 1994
before the World Wide Web existed in Cincinnati, and the site's first
portal was Tri-State Online, Cincinnati's Free-Net.
"Before we got cheap Internet access, Cincinnatians got service through
Tri-State Online," says Roger Guard, assistant senior vice president
and director of the Medical Center's Academic Information Technology and
Libraries. "We had meetings to get the community involved. Tri-State
Online general manager Steve Shoemaker attended one of the first ones,
and he wouldn't go away," Guard says with a chuckle. "For at
least four years, he was here every Friday."
The project team of UC staff and community volunteers created site features
that were "really cool and leading edge," says Shoemaker, Eng.
'80. "People were copying them. As a team, we advanced the state
of disseminating expert health information on the Internet."
"Our philosophy was to throw it on the wall and see if it would stick,"
Guard adds. "People had such fun that if you talk about the good
old days, they actually get a tear in their eye.
"Shoe," as Guard calls him, "was high on skills. He confronted
us when he thought we were being academic. That often made people mad,
which was great because he got us thinking."
Considering how much cyberspace has changed since those Free-Net days,
NetWellness has evolved through several life cycles, Shoemaker says, and
many have benefitted from the process. "Not only has it helped people
across the country obtain valuable information," he says, "it
has also introduced hundreds of doctors to another conduit to understand
what the public wants. I remember doctors saying, 'We keep getting the
same questions over and over again.' Well ... that's the point."
Then, as now, the site has always discouraged self-diagnosis by referring
users to health-care providers. Simply put, informative education is the
site's singular goal.
It succeeds well, judging from the volume of positive feedback received
from online users. Of course, one child's response probably sums up the
service best. "This is better than a boring old text," he wrote.
Simply put, indeed.