Inside Uptown & 'Round About
NEWS BRIEFS
CONTENTS
- Take me to this brief:
UC's new look - Branding creates new UC logo
Teen violence - Dealing with at-risk behavior
UC goes 3-D - Designing by Onyx supercomputer
Always
leave them thinking - Cosby's graduation gift
Lab on a chip - UC micro-sizes a blood
monitor
Welcome - New deans and surgery chair
Take a bow - Varsity rowers make a splash
Steger honored - Leadership award from
CASE
America's finest - UC scientist a
Pew Scholar
Doggone happy - Cap and gown for clever
canine
Silver scholars - Darwin Turner program
celebrates
Our docs are tops - Med Center gets high
marks
Toothsome mystery - So many teeth,
so little cave
Service matters - UC emphasizes
customer service
It's elementary - RWC makes room for a
school
Modern melodies - Students debut Bearcast
radio
Out of control - Dealing with workplace
threats
Picture perfect - Retiring dean's
image of honor
UC's new look
With the new academic year, the University of Cincinnati launched a new look for its publications, Web site and signage. Among the changes is a new UC logo, replacing the "dueling horseshoes" that had marked UC since 1979.
The new look allows university departments and programs to develop distinctive publications and Web pages while remaining consistent across the university. "We have many excellent programs here," said Greg Vehr, vice president for governmental relations and communications, "but without coordination their communications were diluted because everything looked like it came from a different institution. The new system strikes a balance between individuality and consistency."
Vehr noted that two UC marks will remain in use -- the "C-Paw" logo for athletics and the traditional university seal for ceremonial events. "Those marks have appropriate uses and a lot of support," he said.
Assisting UC in the project was the Cincinnati–based branding firm Libby Perszyk Kathman (LPK), headed by CEO Jerry Kathman, DAAP '76.
A year of research indicated that UC has a strong brand, based on a wealth of opportunities, real-world experiences, top-flight research programs and contributions to society. The new look is part of an effort to communicate those strengths successfully.
This issue of "Horizons" reflects some of the changes.
Teen
violence
As teen-age violence continues to escalate, national attention is turning
toward a UC researcher with answers. Assistant education professor Keith
King's preventive programs for teens with violent tendencies recently
earned him a national award from the American Association for Health Education
and the acknowledgment of having an "outstanding potential to attain
prominence in the profession."
His research on suicide, substance abuse and adolescent issues has led
to the development of a school suicide prevention program and a mentoring
program that directs students away from destructive patterns.
Three more UC educators concerned with at-risk student behaviors have
launched a three-credit-hour online course this fall to help Ohio elementary
school teachers investigate the latest research on school violence prevention
and explore positive relationship-building and conflict management. The
course was developed by Educational Foundations professor Marvin Berlowitz;
Deborah Jordan, MEd '99; and doctoral student Nathan Long.
