To coincide with the move to the Big East Conference July 1, 2005, UC introduced a “bolder and stronger” athletics logo. The more claw-like italicized version of the familiar symbol, adopted in 1990, was designed to be “more aggressive.” “The C-paw will always be a symbol of identity and strength for the University of Cincinnati throughout this country,” said athletics director Bob Goin when the change was announced. “The C-paw will always be our mark, and the university will never lose its identity with the C-paw.”

Watch the C-paw morph from the old to the new