• ethnicity -- Minorities were represented in 44% of the photos, including two covers and two back-cover ads.
• gender disparity -- Women were in 60% of the photos, men in 80%.
• persons with disabilities -- Several prominent photos of people in wheelchairs and with other visible disabilities were featured in one issue, May 2009.

• video archive page --
  

  Of the primary images featuring individuals on our video archive page, a significant portion reflect racial and other diversity on UC's campus. home page photos-- As of August 2009, five of 11 photos on the magazine's home page showed racial/ethnic, age and gender diversity.

• Web exclusives page --
  

  Of 48 photos containing images of people on this page, 25 of them display racial/ethnic minorities or gender diversity.

• religious/cultural backgrounds --
  

  In our book-review section, diversity of religious and cultural backgrounds is emphasized in the "religion" category, which features nine books highlighting different faiths, including Jewish, evangelical Christian and New Age. Additional diversity is shown in the "history," "scholarly work" and "self-help" categories through books on topics such as African Americans' role in the U.S. Christian church, LGBT studies and a half-Jewish boy's divided childhood in Nazi Germany.

Specific content in print and online
Six categories of diversity were specifically highlighted in news content.

• socio-economic status -- 9 stories focused on UC's involvement in the following:
  • A UC medical alum starts a nonprofit to provide basic medical care to Africa's desperately poor, rural villages.
  • A UC alumna in Chicago creates and heads a nonprofit organization that helps homeless families find homes and jobs.
  • Brig Owens, UC alum and former Bearcat football player, runs an nonprofit to help at-risk youth in Washington, D.C. turn their lives around.
  • DAAP students work with local elementary students to beautify Cincinnati's poor urban communities.
  • UC programs, like GearUp and Upward Bound, provide services to low-income, first-generation college students to assist them with the transition and expectations of university life and academics.
  • College of Allied Health Sciences students mentor underprivileged schoolchildren as part of the "Zoo Mates" program.
  • Bearcat athletes host the Special Olympics on campus, hand out care packages to homeless on the streets and buy Christmas presents for local poor families.
  • An architecture student uses his master's thesis to help an Alaskan village threatened by ongoing floods move to higher ground by designing an emergency shelter that will later serve as a community building featuring a clinic, laundry facility and temporary school.
• ethnicity -- 1 story focused on the following:
  • UC medical professionals establish the Latino Health Collaborative to provide care across language and cultural barriers for Cincinnati's Latino populations.
• nationality differences -- 3 stories focused on the following:
  • Students on UC's Serve Beyond Cincinnati team travel to Mexico to build homes for poor families.
  • UC alum serves as chief of surgery at a military hospital in Iraq, providing care to local populations as well as soliders.
  • A UC medical alum starts a nonprofit to provide basic medical care to Africa's desperately poor, rural villages.
• persons with disabilities -- 3 stories focused on the following:
  • A UC alum who does makeup for childhood burn victims at a local hospital.
  • An alum whose charity provides medical help to those with disabilities, like cleft palates, in developing countries.
  • UC alumna Deforia Lane uses music therapy to help disabled and chronically ill patients to recover and relax.
• religious/cultural backgrounds -- 1 story focused on the following:
  • UC alum and rabbi Alexander Goode went down along with three other religious leaders during the sinking of the Dorchester, one of the worst seas disasters of World War II.
• age differences
  • Every issue included news from alumni from every decade, starting with the '20s or '30s to the present. Also, the following 2 stories were featured:
  • College of Pharmacy seniors provide care to elderly patients in their homes to help them live independently longer.
  • In an unusual partnership between an elementary school and a college, UC's Raymond Walters campus is home to an elementary school, offering young students firsthand lessons beyond their textbooks.

General categories of content
Every issue of the magazine contains photos and copy reflecting four categories:

1) alumni
2) faculty
3) students
4) a historic view of UC

Comparing stats to all of UC

Student enrollment -- 14.9% all minorities, 10.3% African American
Faculty -- 4% African American
Staff -- 9.7% African American